Job Description
The UMGEA – Global Analytics team is seeking an Analyst to lead development, delivery, and scaling of analytical solutions that support marketing target strategy, marketing measurement, and investment planning / optimization across GMNS and partner teams. The role will support analytics across various marketing lifecycles, including audience identification, targeting strategy, campaign measurement, performance diagnostics, and optimization recommendations. The Analyst will work across the analytics lifecycle, from problem definition and data analysis to insight generation, storytelling, and recommendation development.
Responsibilities:
- Quickly understand business problems, marketing objectives, data sources, and performance trends to generate actionable insights.
- Support analytics, measurement, and reporting across key marketing priorities, including target strategy, campaign performance, investment planning, and optimization.
- Develop audience, cohort, market, and segment-level diagnostics to identify opportunities and improve marketing effectiveness.
- Partner with cross-functional teams to translate business questions into structured analyses and deliver clear, data-driven recommendations.
- Support campaign measurement, test-and-control analysis, performance tracking, and financial impact assessment across marketing initiatives.
- Help streamline and automate analytical processes to improve scalability, consistency, and speed of insight delivery.
- Support preparation of executive-ready materials, including performance updates, marketing insights, and strategic recommendation presentations.
Qualifications
Minimum Qualifications:
- 1–2 years of relevant experience in an analytical domain.
- Intellectual curiosity, strong attention to detail, and ability to learn quickly.
- Ability to derive insights from data, manage multiple priorities, and deliver results in a fast-paced environment.
- Strong problem-solving skills with the ability to structure ambiguous business questions.
- Strong collaboration skills with ability to build relationships across teams and challenge the status quo.
- Excellent business writing and presentation skills, with the ability to communicate insights clearly to stakeholders.
Technical Skills:
- Strong knowledge of SQL, Python, Hive, SAS, and Advanced Excel required.
- Experience with Tableau, Power BI, VBA, or similar visualization / automation tools is preferred.
- Experience in marketing analytics, campaign measurement, target strategy, investment planning / optimization, or financial services analytics is preferred.
Academic Background:
- Bachelors in Statistics/Mathematics/Economics/Engineering/Data Science with relevant experience.
- Post Graduation in Statistics/Mathematics/Economics/Engineering/Management is a plus.
